About Us

Welcome to the new,
Toolbox Tees Marketplace! 

We work very hard to ensure that our merchandise has an attitude, quality and style all its own.  We lead, while others follow.  Since launching Team Dirt Dog™ merchandise back in 2012, lots of folks have tried to copy our brand identity and even blatantly plagiarized our designs, but none of them have lasted long.  Why?  Because they were only in it to line their pockets and didn't care about or even understand the people our sport.  We've lasted 18 years because we live, breathe and bleed motorsports every day. We... are you.

Owned and Operated by Racers, for Racers.

After two years in Florida and eight years in Chattanooga, TN, the Dirt Dog™ brand has relocated to Elk City, OK and is now part of the Toolbox Tees family of brands.  In our continuing mission to help our sport with sponsorship and fundraising, your purchase now directly supports the track, racer, series or organization of your choosing!  Just find your favorite(s) and shop away!  Each store features a different selection of brand collaborations and custom apparel for that person or business.  Proceeds are shared with each driver, track or series when you make a purchase from their store, even if you buy from multiple stores in one order! 

OUR MISSION IS SIMPLE!  Since our humble beginnings in 2009, all we ever wanted to do was report on, promote and sponsor dirt track racing around the world.  We began as Dirt Dog TV™, looking to build the first IPTV network for dirt motorsports.  After blowing through a bunch of money and realizing we were years away from turning a profit, we needed to generate some revenue to keep the brand alive.  So, we made a t-shirt, and it sold out.  Then we made another and another and they all sold out.  Today, after many ups, downs, rebuilds and lessons learned the hard way, we've landed on a combination of media, marketing and merchandising services that provide measurable, positive results for dirt racing teams, tracks, series and organizations in the USA, Canada, Australia and New Zealand.  Motorsports is undergoing a painful restructuring due to economic, societal and climate changes.  We will show smaller budget tracks, teams and series how to survive.